We at the Club have a very specific view on identity and creating a space that is welcoming and unique without being over the top. And in our research and travels it's always wonderful to see other ventures that take the same approach to their design, layout and interiors.
We feel that if we consider every detail of our identity, down to drink names, fonts and art on the walls, even if you don't necessarily agree with our tastes, our making a strong and informed choice on each aspect will show in the concept as a whole.
That's a convoluted way to say we do our best to think of everything and those choices will subtly influence your feelings about us and the Club, hopefully for the positive.
Here are two recent examples we've found of well-thought out identity. The one on the left comes from The Grill Room, a steakhouse-like restaurant in Portland, Maine. The one on the right from the Vergennes Laundry, a small-town coffee shop and French bakery in Vergennes, VT.
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